Marketing Specialist II

Marketing Specialist II

Requirements

• Bachelor’s degree in marketing, business or a related degree required.
• 2+ years of related experience, or an advanced degree without experience.
• Proficient in Microsoft Office with strong skills in Excel, PowerPoint, internet research and statistical analysis.
• Strong, demonstrated project management orientation necessary.

Responsibilities

• Develop, track and analyze research specific to university programs and partnerships.
• Conduct market research, analyze, report findings and provide success metrics.
• Develops surveys, focus groups etc. to test the effectiveness of campaigns and initiatives.
• Communicates research findings to the appropriate audiences.
• Plans and implements action items in response to research findings.
• Tracks and reports results.
• Develops and implements marketing plans in support of programs and partnerships.
• Ensures tactics are identified, appropriate, tracked, reviewed and assessed.
• Ensures quality standards are met.
• Develops and implements procedures/processes/checklists in support of programs, partnerships and research initiatives in collaboration with key university project managers.
• Creates plans, tracks results and measures progress.
• Develops marketing strategies and integrated plans in support of program and partnership objectives.
• Contributes to program and service messaging under guidance of marketing leadership.
• Performs other related duties as assigned.

Preferred Qualifications

• Advanced degree without experience preferred.