Marketing Strategy & Execution Consultant

5+ years of experience in marketing strategy and execution, with a proven track record of advising ed tech startups.
Prior experience marketing to the NYC Department of Education, with a strong understanding of the local educational landscape.
Strong background in email marketing, lead generation, and campaign management.
Proven ability to design and implement processes for data management and customer engagement.
Excellent communication and presentation skills.
Experience working with cross-functional teams and managing multiple projects simultaneously.
Knowledge of marketing automation tools and CRM systems is a plus.

Analyze the current strategy, audience, timeframe, and existing messaging.
Develop a comprehensive marketing plan that fills in gaps and aligns with our goals.
Collaborate with the internal team to finalize messaging and the presentation deck.
Create compelling email content for various stages of the customer journey.
Develop follow-up email sequences to nurture leads and drive engagement.
Design incentives and promotional content to boost conversions.
Build a master marketing calendar outlining key campaign dates and deliverables.
Develop a process for ingesting email addresses, scheduling meetings, and tracking campaign performance.
Oversee the execution of marketing campaigns across multiple channels.
Establish a repeatable process for lead management and meeting scheduling.
Prepare presentations and reports to track progress, measure KPIs, and communicate results to stakeholders.
Provide recommendations and adjustments based on performance analytics.