Measurement Lead – Campaign Measurement – Advertising – Streaming

Measurement Lead – Campaign Measurement – Advertising – Streaming

Requirements

• 4-6 years in media measurement at a streaming, digital, or TV company
• Expertise in effectiveness or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market testing, Multi-Cell testing, A/B testing
• Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying
• Knowledge of quantitative and qualitative methodologies
• Understanding of the consumer’s voice and how to turn that into actionable insights
• A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects
• Collaborates effectively and embraces differing perspectives and experiences to make better decisions
• Experienced and at ease with diverse cultures and working in international environments

Responsibilities

• Focus on causal test and learn solutions e.g. Brand Effectiveness, Incremental lift (online sales, offline-sales, in-store foot traffic, etc.)
• Manage day-to-day effectiveness study execution process with 3rd party vendors from end-to-end e.g. sales request, vendor intake, survey drafting (if applicable), analysis, report creation, and presentation
• Synthesize measurement output and tell a comprehensive story
• Support Manager of Campaign Effectiveness on advertiser and category-specific learning agendas & playbooks for Netflix
• Consult with sales and advertiser clients on KPIs and make measurement recommendations that will help optimize their media plans on Netflix
• Develop case studies from ongoing and completed analyses.

Preferred Qualifications

• Dual TV/Video and digital experience is a plus
• Self-starter with expertise in managing large-scale, complex projects
• Loves to get into the weeds and can see the big picture
• Open to innovating, challenging assumptions and implementing better approaches