Media Buyer
| Company | Acceleration Partners |
|---|---|
| Location | Austin, TX, USA, Tampa, FL, USA, Miami, FL, USA, Dallas, TX, USA, Charleston, SC, USA, Minneapolis, MN, USA, Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level |
Requirements
- 2 + years of experience in paid media buying, digital marketing, or related field.
- Experience managing and creating campaigns on Meta and TikTok ad managers.
- Proficient in building brand channel and allowlisting ads.
- Strong analytical skills and experience with performance reporting.
- Understanding of audience targeting, media buying strategies, and creative testing.
- Creativity and problem-solving skills.
- Excellent written and verbal communication skills.
- Organization and prioritization.
- Independent decision making and autonomy.
- Ability to manage multiple accounts and meet deadlines in a fast-paced environment.
- Proficiency in Google Sheets, Excel, or data visualization tools is a plus.
Responsibilities
- Work closely with Account Directors and SAM/AM’s to offer support across multiple accounts, ensuring effective execution and high-quality client deliverables.
- Participate in client meetings, providing updates and assisting with overall account strategy.
- Proactively contribute to client engagement through offering support in day-to-day execution.
- Work closely with internal teams to gather and interpret performance data, helping develop insights and recommendations.
- Assist in preparing reports that translate data into clear, actionable insights for clients.
- Regularly monitor key performance metrics and adjust campaign tactics accordingly.
- Build, launch, and manage paid media campaigns across platforms like Meta and TikTok, ensuring alignment with client goals.
- Write compelling, conversion-focused ad copy and collaborate with creative team to develop high-performing ad visuals.
- Ensure campaigns are structured properly with audience segmentation, bid strategies, and tracking in place.
- Develop and test new ad formats, creative variations, and audience segments to improve campaign performance.
- Stay informed on platform updates, trends, and emerging paid media strategies, applying learnings to enhance client success.
- Contribute fresh ideas for creative direction, targeting, and media strategies.
- Learn from senior team members, gaining the skills necessary to manage accounts independently.
- Participate in AP training programs and be committed to learning to help grow into a more strategic, autonomous role within the team.
Preferred Qualifications
- Strong sense of curiosity
- Critical thinker
- Confident and comfortable being uncomfortable
- Flexible, resilient, coachable
- Relationship and service oriented
- Proactive and outcome oriented
- Strong work ethic and personal standards