Media Buyer

Experience working with CPG brands is mandatory
Must have experience managing budgets and campaigns across social advertising platforms, display and search tactics, and retail media; OR, demonstrate expertise in at least one of the areas listed
Ability to juggle many client projects simultaneously with little oversight
Strong attention to detail and organization skills, paired with clear verbal and written communication
Knowledge and passion for all things digital/social
Social Media black belt – expert user of organic social media platforms including Facebook, Instagram, TikTok, Pinterest, and the up-and-comers
Google black belt – continually developing expertise in Google Analytics, Google AdWords, Google Tag Manager, and SEO
Experience working in or ability to learn retail media platforms
Comprehensive understanding of digital technology and terminology

Set up and deploy paid media campaigns across social, digital and retail media channels
Manage campaign configuration, launch, and ongoing optimizations – including budget management, compiling creative assets/copy, and ad trafficking
Monitor performance trends daily to identify trends and optimize campaigns based on client goals
Provide data and reporting dashboard support for monthly client reporting calls and internal staff meetings; input key insights regularly
Analyze KPIs and provide recommendations for account improvement across channels
Perform paid media channel audits, make recommendations for improvements, and stay up to date on best practices
Demonstrate a sense of urgency, responsibility and accountability for moving the agency and clients’ businesses forward

Media Buying experience in previous roles
Experience with SEO in addition to social/digital; retailer media expertise is highly desired
Experience across a range of media platforms, plus the ability and desire to quickly learn the ones you haven’t worked in yet