Media Campaign Strategist – Cox First Media

Media Campaign Strategist – Cox First Media

Requirements

• High School Diploma/GED and 3 years of experience in a related field.
• Any level of degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience; or 5 years of experience in a related field.

Responsibilities

• Manage the entire lifecycle of digital and print campaigns across various platforms, including Social, SEO/SEM, Programmatic, and Email Marketing.
• Responsible for organization, process maintenance, entry, and optimization of digital and print components in campaigns using vendor platforms.
• Facilitate campaign reporting by accessing and managing data within designated marketing and analytics platforms.
• Collaborate with the Sales Team to define and communicate campaign fulfillment needs.
• Handle creative requests, provide guidance on digital and print best practices aligned with client goals and KPIs.
• Act as liaison between Media Consultants, vendors, and clients, addressing client and vendor requests professionally and efficiently.
• Prepare and organize account documentation and correspondence, ensuring up-to-date records and effective communication with Media Consultants.
• Provide analysis, campaign insights, recommend strategies, facilitate training, and serve as backup support within the Media Campaign Strategist Team.

Preferred Qualifications

• Standard knowledge of digital tactics specifically in strategy, trafficking, troubleshooting and managing campaign tracking and measurement.
• Solid knowledge of Microsoft 365 and Google Workspace, with familiarity in Google Ad Manager, Google Tag Manager, Google Analytics 4, and the ability to learn several internal systems.
• Self-starter with strong organizational and analytical abilities with the flexibility to work in a rapidly changing environment.
• Skilled multi-tasker with effective prioritization capabilities, meticulous attention to detail and proven customer service experience.
• Ability to apply creative, critical thinking and exceptional problem-solving skills while working under the pressure of deadlines.
• Demonstrates strong teamwork, communication skills, and computer proficiency, with the ability to manage cross-departmental relationships and deliver complex media solutions for digital and print advertising.
• Knowledge of Naviga and AffinityX, a plus.