Media Manager – Paid Search & Performance Media

Media Manager – Paid Search & Performance Media

Requirements

• 1-3 year of experience with digital media, internship experience preferred
• General understanding of performance media (paid search, paid social, and programmatic)
• Certifications in Google Ads & Bing Ads, Google Analytics, Programmatic DSPs, etc a plus
• Strong Excel, Keynote, and PPT skills

Responsibilities

• Maintain control of the advertising budget, ensuring execution of all client plans, and monitoring performance.
• Implement and develop department best practices.
• Develop POVs/position papers on key client or industry issues.
• Maintain effective communication within and outside of the agency to ensure accuracy and timeliness and that all campaign KPIs are met.
• Create, implement, track, analyze, and optimize Paid Search campaigns in all major search engines.
• Leverage site analytics programs for actionable insights.
• Create and utilize successful bid strategies and keyword management.
• Continually test all facets of a successful Paid Search campaign to hit all client KPIs.
• Communicate effectively with all essential team members.
• Communicate effectively, set, and manage client expectations.

Preferred Qualifications

• Passionate about and interested in digital and emerging media
• Able to learn new skills and tools quickly
• Familiar with all major search engines (Google Ads, Yahoo!, Bing, and other search engines)
• A strong communicator
• Able to maintain good relationships with outside vendors and clients as well as within the agency
• Able to work well under pressure with attention to detail