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Media Partnerships Manager – Car
Company | Lemonade |
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Location | New York, NY, USA |
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Salary | $120000 – $130000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- 5+ years of experience in partnerships/affiliates management or a related field, preferably in the personal finance sector
- Experience working with Car Insurance Aggregators – a significant advantage
- Proven track record of successfully managing B2B and B2C partnerships that drive business growth and optimize operational efficiency
- Proven digital media experience, demonstrating expertise in leveraging digital media platforms to enhance partnership strategies, and drive measurable results
- Strong relationship-building and interpersonal skills, with the ability to communicate effectively and negotiate mutually beneficial agreements with partners
- Strategic mindset and analytical skills, with the ability to identify partnership opportunities, evaluate their potential, and develop actionable plans
- Excellent project management and organizational skills, with the ability to manage multiple partnerships simultaneously and deliver results within budget and timelines
- Financial mindset, with experience in managing partnership budgets and analyzing financial metrics to drive decision-making
- Collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams and stakeholders
- Bachelor’s degree in Business, Marketing, or a related field
- Ability to work in an office environment a minimum of 3 days a week
Responsibilities
- Manage and nurture relationships with our existing marketing partners, acting as the main point of contact and fostering strong, long-lasting partnerships
- Identify opportunities to expand and grow our business with current partners, working closely with them to develop joint marketing campaigns, co-branded initiatives, and other collaborative activities
- Recruit and onboard new affiliates to the Lemonade Partner Program; build strong relationships with existing affiliates to support their growth
- Conduct regular business reviews with partners, analyzing performance metrics, identifying areas for improvement, and implementing strategies to optimize the effectiveness of our partnerships
- Collaborate with cross-functional teams to align partnership activities with overall business goals and objectives
- Track and report on partnership performance to senior management, summarizing revenue generated, customer acquisition metrics, and ROI
- Manage the budget allocated for partnership activities, ensuring efficient allocation of resources and maximizing ROI
- Stay up-to-date with industry trends, market dynamics, and competitor activities in the partnerships space, identifying new potential partners and emerging opportunities
Preferred Qualifications
- Experience working with Car Insurance Aggregators – a significant advantage