Media Planning & Insights Lead

Media Planning & Insights Lead

Requirements

• Minimum 5 years of experience in media planning and insights, with a strong background in both digital media and traditional TV.
• Proven expertise in developing integrated media strategies that combine TV and digital touchpoints to meet client objectives.
• Experience in working with major consumer datasets and understanding advanced targeting techniques.
• Experience in RFP management and platform yield analysis, particularly in the context of maximizing campaign performance through DSP capabilities.
• Strong analytical skills with proficiency in demographic, psychographic, and behavioral data analysis.
• Hands-on experience with media planning tools, data visualization platforms, DSPs, and other relevant analytics tools.
• Expertise in cross-channel attribution, audience modeling, and campaign performance measurement.
• Strong client-facing experience, including delivering impactful presentations and building long-term relationships based on strategic value.
• Excellent verbal and written communication skills, with the ability to translate complex data into clear, actionable insights for clients and internal stakeholders.

Responsibilities

• Lead the development and execution of integrated media planning strategies across digital and TV channels, ensuring alignment with client objectives and market dynamics.
• Collaborate with cross-functional teams to deliver impactful campaign recommendations, leveraging our Demand-Side Platform (DSP) capabilities and other media solutions.
• Conduct strategic media mix modeling and optimize campaign performance based on data insights to achieve maximum ROI for clients.
• Leverage demographic, psychographic, and behavioral data to generate actionable insights that enhance understanding of target audiences.
• Design and deliver consumer insights reports, campaign performance analysis, and actionable recommendations based on thorough data research.
• Use audience segmentation and modeling techniques to craft tailored campaign plans and improve targeting accuracy.
• Partner with internal product, sales, account management, and supply teams to ensure insights and strategies align with customer objectives.
• Serve as a key client-facing leader, presenting data-driven insights, campaign strategies, and results, while fostering long-term client relationships.
• Provide expert guidance and thought leadership to clients on campaign optimization, trends, and emerging technologies in the sports media space.
• Identify emerging trends, new platforms, and technologies that can enhance campaign performance across digital and TV channels.
• Drive continuous campaign improvement by analyzing past performance and applying insights to optimize future planning and execution.
• Contribute to product and platform development by identifying DSP enhancements that align with strategic planning goals.
• Monitor competitor strategies and market trends, providing regular insights and updates to internal teams and clients.
• Share industry knowledge through contributions to publications, speaking at relevant conferences, and participating in thought leadership initiatives to position Genius Sports as a leader in media planning and insights.
• Design and implement attribution models to accurately measure the impact of integrated CTV and digital campaigns, providing insights on channel interplays and their contribution to campaign success.
• Use path-to-conversion analysis to optimize audience targeting and campaign outcomes.
• Manage third-party insights platforms (e.g., Statista) and leverage these tools to enhance data-driven decision-making and create compelling thought leadership perspectives.
• Develop and implement advanced audience segmentation strategies, utilizing both first-party and third-party data to identify high-value consumer segments.

Preferred Qualifications

• Experience with media mix modeling and strategic budget allocation across channels for optimal ROI.
• Familiarity with third-party insights platforms and experience managing such tools to enhance campaign and audience insights.
• Expertise in competitive intelligence and the ability to identify emerging trends and market opportunities.