Media Sales Manager
| Company | Lowe’s |
|---|---|
| Location | Iowa, USA, Montana, USA, Georgia, USA, Arizona, USA, Concord, NH, USA, Huntersville, NC, USA, North Carolina, USA |
| Salary | $95400 – $159300 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s Degree in Economics, Marketing, Advertising, Statistics, Engineering or Business
- 5 Years Progressive experience in omni-channel advertising sales, digital advertising (display, video, CTV, search, social), and experiential marketing
- 3+ Years experience with programmatic strategies and data sales
Responsibilities
- Drives advertising revenue growth through cultivating internal & external partnerships that accelerate investment opportunities with Lowe’s brand partners
- Fosters category specific and small to mid-size business (SMB) client account sales strategies that incorporate client needs, creative solutions that address problem statements, and leverage in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategies for clients that encompass brand, performance and shopper marketing/trade budgets
- Manages and develops relationships with clients through routine communication; actively grow industry relationships to gain marketplace intelligence
- Account maps key decision makers from existing “rolodex” of advertisers and media agencies to accelerate revenue growth
- Delivers compelling pitch presentations and execute sales calls with brand contacts to secure business
- Partners closely with account manager and cross functional media network partners to drive successful programing through client adherence to programming inputs, minimums and deadlines
- Partners with Lowe’s Merchant & Marketing organization to strengthen overall client engagement with Lowe’s, inclusive of Lowe’s Media Network solutions along with larger Lowe’s assortment & category objectives
- Provides accurate pipeline analysis to track sales opportunities against quarterly and annual goals
- Masters white-glove service principles and knowledge of Lowe’s Media Network offering to evangelize both internally and within the advertising marketplace
- Manages small to medium sized accounts from pre-sale pipeline through post-sale analysis
Preferred Qualifications
- 7-8 Years general marketing experience
- 1-2 Years Leadership experience