Media Strategist

Media Strategist

Requirements

• 2-3 years of experience, preferably in ad tech, an ad agency, an SSP/DSP, etc
• Bachelor’s degree in a related field or internship experience
• Interest in media, technologies, and a desire to keep informed of new trends
• Proficient in MS PowerPoint and Excel and all other MS Office Tools is a must!
• High level of accuracy and attention to detail
• Professional maturity, integrity, discipline and a positive attitude
• Excellent written communication and presentation skills
• Ability to work on your own as part of a distributed team
• Understanding of online advertising
• Understanding of media math, strong basic math skill set
• Highly creative and strategic; proactive; strong organizational skills; effective communicator
• Self-motivator with the ability to thrive in a fast-paced environment with multiple projects and tight deadlines
• Demonstrated ability to think outside the box and take initiative in order to solve problems as they arise
• Ability to prioritize projects with varying deadlines and degrees of difficulty

Responsibilities

• Work under the direction of the Senior Manager, Media Strategy to enhance and further develop the overall design of the Kargo’s sales materials
• Partner with front-line sales to conceptualize, write and present (internally & externally) strategic marketing proposals in response to Advertiser RFPs, including creative brainstorms to come up with original, inspiring ideas that meet advertiser’s objectives and leverage our best assets
• Design strategic learning agendas for top tier clients, leveraging knowledge of third party research vendors
• Maintain working knowledge of clients’ business including performance with Kargo, competitive set, revenue reports, upcoming releases, and KPIs. Ability to analyze data and make recommendations – a must.
• Proactively create collateral to entice advertisers and generate leads
• Leverage your PPT/ Google Slides expertise and presentation-development skills to deliver comprehensive, strategic, and exciting pitch decks and presentations
• Work with Design to create sales comps (no knowledge of design tools needed), and Research to craft compelling data-driven stories
• Act as a sales product gate-keeper by understanding all of the functionality and best practices for each product we sell; package knowledge into sales materials and communicate information clearly to front-line team and Advertisers
• Manage a docket of creative design tickets for brand new ads for your book of business (no knowledge of design tools needed)
• Find ways to contribute to the overall success and further education of the Media Strategy team

Preferred Qualifications

• Experience with Photoshop preferred