Meijer Media Sales Enablement Lead

Meijer Media Sales Enablement Lead

Requirements

• Bachelor’s degree preferred, or equivalent experience.
• Experience in sales enablement, revenue-facing roles, sales training, or sales support, with demonstrated knowledge of best practices, methodologies, and technologies in these areas.
• Measurable experience with a positive impact on business outcomes, such as win rate, quota attainment, and length of sales cycle.
• Experience in digital media strategy, sales, performance, and agency communications.
• Experience in executing change management initiatives with established approaches.
• Strong written and verbal communication skills, presentation skills, and cross-company and partner collaboration skills.
• Ability to be clear, concise, and effective in communication, advising partners on best practices and areas of opportunity.
• Strong interest in advertising data/tech, MarTech, paired with strong analytical, quantitative, and problem-solving skills.
• Resourceful in maneuvering through a large company while working in a nimble and fast-paced environment.
• Ability to adapt and thrive in any business situation, understanding and thriving in a fast-paced media environment.
• Work effectively and achieve results across internal functional areas and external parties in ambiguous situations.

Responsibilities

• Provide development opportunities for Meijer Media Leads (MML) through training on new products/capabilities and best practices.
• Develop and deliver training curriculum and internal communication.
• Manage the sales team certification program and internal process documentation.
• Provide category-specific insights and revenue performance recaps (quarterly & yearly).
• Conduct partner-level analysis and recommendations.
• Perform revenue analysis to identify and bring opportunities to Leads.
• Create strategic pitch decks and proposals.
• Maintain a library of success stories.
• Own the Go-To-Market (GTM) toolkit.
• Develop prospecting materials and proactive selling opportunities (batched proposals, upsell challenges).
• Conduct recurring ad platform alignment meetings.
• Call on agency holding companies to proactively share Meijer Media capabilities and source potential growth opportunities.
• Perform RMN industry competitive analysis.
• Take a proactive sales approach, identifying opportunities with top brand partners.
• Conduct pre-sales opportunity analysis, including using prospecting tools to identify new and potential upsell opportunities.
• Establish key performance indicators (KPIs) for sales enablement initiatives.
• Collect feedback from the team on the effectiveness of enablement resources and iterate on content and training programs based on feedback and changing business needs.
• Stay informed about industry trends, market changes, and competitor strategies, and disseminate relevant information to the MML team.
• Implement a culture of continuous learning within the MML team.
• Conduct regular analysis of sales performance against targets and provide insights and recommendations to leadership for ongoing improvement.
• Develop and manage the budget for sales enablement initiatives, optimizing spending to maximize the impact on sales productivity.
• Work with business partners to identify cross-sell opportunities with Meijer-owned tactics.

Preferred Qualifications

No preferred qualifications provided.