Online GTM Strategy - Display Software & Services

Online GTM Strategy – Display Software & Services

Bachelor’s Degree
8 years of experience in consumer or SMB marketing disciplines
Process-oriented and data-driven, experienced using data analysis to support business decision-making
Leadership and collaboration skills to drive performance laterally within the organization
Strong utilization of MS PowerPoint; ability to use the tool to create and communicate a product strategy narrative
Comfort and aptitude for oral presentation to executive audiences

Develop/present GTM frame, including value proposition, various market segments.
Map out the optimal customer journey and design strategy accordingly.
Effectively communicate to and mobilize internal resources accordingly.
Collaborate closely with Integrated Marketing on utilization of budget, campaign execution, and monitoring results.
Decision maker on continued investment or strategic pivot based on results.
Monitor customer activation and utilization of self-service free trial.
Test various tactics to maximize conversion rate.
Manage quarter-over-quarter program results.
Analyze effectiveness based on pre-defined success measures.
Establish plans to improve and gain organizational support.
Manage the promotion roadmap and work with PM counterparts on funding and forecast.
Determine positioning for peripheral service offerings, as they are launched.
Develop a deep understanding of customer pain points and motivators specific to digital display.
Analyze sales results and identify deficiencies in the marketing funnel.
Establish plans to improve.
Responsible for the successful enablement of channel sales teams.
Host educational webinars regularly.
Attend sales team workshops and training sessions.

No preferred qualifications provided.