Paid Media Manager – Market Development

Paid Media Manager – Market Development

Requirements

• 8+ years of experience in media planning and broad-reach channel management, with a track record of driving measurable results.
• Bachelor’s Degree (or equivalent years of experience in lieu of a degree, with approval).

Responsibilities

• Develop Paid Media Strategies: Create strategies for market expansion and M&A activities using regional analysis and competitor insights.
• Collaborate with Marketing Teams: Design and implement localized media strategies aligned with broader marketing goals.
• Optimize Media Campaigns: Guide the creation and optimization of media campaigns, focusing on media mix, channel selection, and messaging.
• Provide Media Insights: Tailor campaigns based on regional media consumption patterns.
• Monitor Competitor Activities: Identify opportunities and threats from competitor media activities.
• Innovate Media Solutions: Develop strategies to address unique market challenges with advanced targeting and media placement tactics.
• Integrate Media Insights: Incorporate local media insights into broader campaigns for cohesive execution.
• Communicate Strategies: Present complex media insights and recommendations to senior stakeholders to influence decisions.

Preferred Qualifications

• Expertise in managing paid media strategies during mergers and acquisitions, including integrating campaigns, optimizing budgets, and aligning with cross-functional teams to drive synergies.
• Extensive knowledge of paid media channels, including digital, broadcast, and OOH, with a deep understanding of leveraging these for local market impact.
• Strong analytical skills and experience with media performance tools and platforms.
• Strong ability to analyze and interpret regional media consumption trends to inform channel selection and media planning.