Paid Search Channel Manager

Paid Search Channel Manager

Requirements

• 3-4+ years of paid search and or relevant digital marketing experience
• A history of developing business-driving integrated Paid Search and Media programs for clients ranging from mid-market to enterprise B2B
• Deep understanding of web analytics and conversion optimization
• Hands-on experience in Google AdWords and Microsoft Ads, and other programmatic ad buying platforms
• Ability to solve problems and identify opportunities using data & analytics, market research, and strategic frameworks
• Experience managing complex, multi-platform digital marketing strategies across clients
• Experience working within a content management system, analytics tool, A/B testing tool, and marketing automation tool. Technologies available are Bizible, 6sense, BrightEdge, Google Analytics, Google Optimize and Eloqua.
• A deep appreciation for the role of creative and design in marketing effectiveness
• Data-driven approach to marketing challenges

Responsibilities

• Directly manage paid search media efforts – including strategy development, execution, testing, and reporting, for strategic products – overseeing paid search strategy and implementation for Morningstar’s B2B Businesses.
• Create and execute strategies, for evergreen or go-to-market initiatives, that drive new customer acquisition, database growth and/or revenue through digital channels, like SEM, Programmatic, Display, and Media buying.
• Collaborate with our paid search agency partner, aligning their workload and resources to deliver on strategic initiatives.
• Perform account audits and ROI analysis and report all data findings, as well as identify strategies for continual improvement.
• Routinely manage our in-house campaigns, ad groups and keywords for optimal performance.
• Bring subject matter expertise into all our thinking and planning. Stay current on digital marketing best practices and find the bridges to apply them.
• Understanding of offline conversion tracking and custom bid models. Track lead progression through the sales funnel (through CRM and marketing automation platform) and make recommendations for improvements for increased sales conversion rate.
• Develop, implement, and continuously evolve best practices for digital media campaign management
• Collaborate on data, measurement & reporting strategies to demonstrate a clear ROI from our efforts. Create accurate forecasts and projections of ROI for future campaign planning.
• Maintain media budget and billing, provide budget recommendations to maximize performance
• Ensure Morningstar’s brand is well represented across digital properties.

Preferred Qualifications

• Bachelor’s degree preferred