Paid Search Manager

5+ years leading performance marketing and paid search campaigns in B2B or tech-driven environments, with a track record of managing and scaling budgets >$10M
Strong analytical skills to interpret data, extract insights, and drive campaign performance
Hands-on experience with Google Ads, Bing Ads, Performance Max, and analytics tools like Google Analytics, Tableau
Proven ability to design, execute, and iterate on A/B tests to refine messaging, landing pages, optimize conversion rates, and maximize return on investment
Strong knowledge of CRO and landing page optimization to improve user experience
Exceptional ability to articulate insights, strategies, and performance metrics to stakeholders across teams
Experience managing and scaling Affiliate and Cost-Per-Lead (CPL) programs, along with overseeing partnerships with review sites to expand acquisition channels
Familiarity with ABM platforms like 6Sense and audience segmentation for precise targeting

Develop, implement, and optimize paid search strategies across Google Ads, Microsoft Advertising, Google Demand Gen, and Performance Max to maximize ROI and to drive high-quality traffic and pipeline growth Globally (North America, EMEA & APAC)
Manage and scale large-scale SEM campaigns with a focus on ROI, cost efficiency, and performance improvements
Conduct deep keyword research, audience segmentation, and competitive analysis to maximize ad relevance, Quality Score, and conversion rates
Design, execute, and analyze A/B and multivariate tests to improve ad creatives, landing pages, and audience targeting
Leverage data analytics tools (Google Analytics, Tableau, Looker) to extract insights, identify trends, and provide recommendations for improving campaign performance
Work closely with content, SEO, and web teams to ensure a seamless user journey and optimize landing page experiences for conversion rate improvement
Utilize AI-powered tools, automation scripts, and machine learning models to enhance campaign efficiency, bidding strategies, and budget allocation
Own and manage multi-million dollar budgets, ensuring spend allocation aligns with business objectives while maximizing efficiency and return on ad spend (ROAS)
Stay ahead of digital advertising trends, Google algorithm updates, and best practices to maintain a competitive edge in paid search