Paid Search Manager

Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
Must be proficient, intermediate level, with Excel, PowerPoint, Word
Self-motivated with the ability to work in both a team environment and independently
Excellent interpersonal and communication skills – Able to speak, write clearly and persuasively
Aptitude for learning new skills and procedures
Above-average problem-solving skills and troubleshooting
Strong organizational skills and detail-oriented
Strong math and analytical skills
Possess a strong understanding of digital advertising and the digital media landscape

Plan, execute, and optimize SEM campaigns to drive engagement and conversion
Keyword analysis – build keyword lists, analyze search volume and make recommendations
In-platform setup of paid search campaigns
Text creative copywriting for paid search
Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
Maintain and track ROI and ad spend across all accounts monthly
Keep up to date with best practices, bid management systems, keyword development tools, and industry research
Pull and analyze daily campaign reports
Generate monthly reporting and performance insights that lead to gains against client business objectives
Troubleshooting any technical and performance issues
Timely delivery of all tasks
Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies
Responsible for account record keeping including IOs, Asana tickets, and email correspondence