Paid Search Specialist

3-5 years of hands-on experience in a paid search role.
Direct campaign management experience required.
A history of managing highly-performant paid search programs.
4-year college degree, preferably in marketing, business, or related field.
Highly organized and analytical professional who makes data-driven decisions.
Experience working with a variety of different departments and the ability to build business relationships
Experience with various marketing tools (Google Ads, Microsoft Ads, Shopify, SA360)
Strong time management skills; able to multitask and prioritize according to business needs.

Manage and closely monitor our paid search programs on Google and Bing.
Closely analyze paid search metrics, regularly making optimizations and recommendations for improvement.
Allocating and optimizing media budgets to meet performance goals.
Develop paid search strategies that align with our overall marketing and business objectives.
Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency.
Work closely with analytics and business operations, our agencies, and intelligence partners to strengthen and grow a world-class paid search marketing program across tracking, attribution, automation, and optimization.
Conduct keyword research and analyze ad copy for optimization opportunities.
Partner with the SEO team to design and implement strategies for better reporting and SERP coverage.
Work with Paid Search and CRO teams to design landing page testing plans and strategies.

Recent in-house PPC experience
Experience managing Shopify ads accounts
Experience automating tasks in Google and Microsoft ads platforms using scripts.
Experience automating tasks in Google and Microsoft ads platforms using rules.
Experience with Google Ads Editor and Microsoft Ads Editor.
Experience in B2B SaaS industries.
Experience with Salesforce and Hubspot.