Partner Marketing Manager
| Company | Carbyne |
|---|---|
| Location | United States |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Expert or higher |
Requirements
- 10+ years in partner marketing, alliance marketing, or channel marketing within a B2B tech (ideally SaaS) environment
- Proven track record of planning and executing successful co-marketing programs that drive pipeline and revenue
- Excellent communication and interpersonal skills
- Demonstrated success working across teams
- Proficient with marketing and sales tech stacks
- Comfortable with data and metrics
- Bachelor’s degree in Marketing, Business, Communications or related field (or equivalent work experience)
Responsibilities
- Create and execute a global partner marketing strategy
- Collaborate with partners to design and run co-branded campaigns
- Develop compelling partner-facing materials
- Work hand-in-hand with Carbyne’s Sales, Customer Success, and Channel/Alliances teams
- Team up with Product Marketing to maintain consistent messaging
- Plan Carbyne’s presence in partner-related events and industry conferences
- Use data-driven insights to measure and optimize partner marketing efforts
- Stay informed on partners’ product updates, industry trends, and market developments
Preferred Qualifications
- Experience in public safety, government technology, or related industries is a plus
- Experience managing partner relationships or partner agencies is beneficial
- Familiarity with Account-Based Marketing tools (e.g., 6sense, Demandbase)
- Experience with data enrichment platforms (ZoomInfo) for building outreach lists
- Relevant certifications (e.g., PMC, alliance management courses) are a bonus