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Performance Marketing Manager
| Company | Aircall |
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| Location | Bellevue, WA, USA |
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| Salary | $120000 – $150000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years experience in performance marketing, digital marketing, demand generation or related area with at least 1 year experience working in the B2B software industry.
- Proficient at analyzing both raw and structured data via sources/tools like Excel, Looker Studio, Google Analytics, etc.
- High attention to detail and accuracy when working with financial data, performance data, and setting up campaigns in various ad platforms.
- Ability to use structured and unstructured data from reporting tools like Looker, Google Analytics, Hubspot, Marketo, & more to uncover insights and make recommendations.
- Experience working cross-functionally to develop high performing ad content and creative that aligns to the best practices within each channel.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization.
Responsibilities
- Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.).
- Set campaign objectives, target audience, and achieve budget targets.
- Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, Hubspot, and Salesforce.
- Stay on top of the ad spend and deliver a strong return on investment while adhering to allocated budgets.
- Make data-driven decisions and recommendations to optimize campaigns, drive performance, and maximize the Return on Ad Spend (ROAS).
- Align closely with marketing and sales stakeholders on performance marketing initiatives.
- Collaborate with the marketing team to identify new opportunities for growth, experimentation, and optimization.
- Manage purchase orders and forward invoices from the ad platforms to the finance team accurately and on time. Ensure compliance with internal financial policies and external vendor agreements.
- Stay up-to-date on industry trends and best practices across all ad platforms and channels.
Preferred Qualifications
No preferred qualifications provided.
