Platform Activation Specialist

Platform Activation Specialist

Requirements

• Bachelor’s degree required, Information Technology, Computer Science, Data Science or other related technical fields preferred
• 2+ years of relevant experience with tools and solutions, including customer data platforms, email service providers (ESP), marketing automation, personalization engines, content / experience management, journey orchestration tools, and more
• 2+ years preferred of ANSI Structured Query Language (SQL)
• Strong understanding of relational database design and application
• Understanding of best practices, framework, and design principals in at least 2 of the following areas: SQL / PL –SQL, Campaign Management Tools (Adobe, Salesforce), Business Intelligence Tools, and ETL Tools
• Strong ability to translate business requirements into target audiences for cross-channel activation
• Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurement
• Ability to handle multiple open requests, prioritize them and deliver programs on time and with accuracy
• Attention to detail, important to monitor and audit.

Responsibilities

• Fully understand the details of GM data warehouses, campaign mart, and relational database structure, ensuring internal clients receive accurately segmented, cleansed, formatted and ready-to-market data utilizing Campaign Management tools, specifically Adobe Campaign.
• Manages and executes multiple Level complex campaigns of various types, which may include, but is not limited to, the review of campaign specifications, working with GM CML/Client leads to validate and obtain sign-off of client deliverables and dynamic campaign execution.
• Retrieve, prepare, and segment data. Integrate data and HTML within the Adobe platform to deploy campaigns.
• Research and understand data sourced from different GM data warehouses or external lists, each with unique customer identifiers, to identify customers or prospects in campaign processing.
• Execute and analyze processes and data to measure campaign efficiency, data accuracy, data integrity, operations performance, customer satisfaction and cost effectiveness.
• Provide data, analysis, and recommendations to support multiple technical operations and ensure GM business satisfaction.
• Sign off on all production output data sets along with the Campaign Management Lead.
• Conduct post-release validation and signs off on all production output data sets, along with the Campaign Management Lead.
• Collaborate with our GMIT/Product partners, architects, and engineers to research, troubleshoot, administers application product updates, and code changes.
• Strategically provide direction to the GM stakeholders on how best optimize suppressions, deduping, in our campaign flow charts, to ensure proper targeting/optimized data output.
• Collaborate with analytics to implement valid test groups to drive key learnings.
• Understand and begin to utilize the new GM Product Teams Mar Tech stack products (AEP/AJO/CJA) as we evolve to Journey based marketing.
• Investigate and advise on potential processing efficiencies, redundancies and/or optimum use of data.
• Develop and execute various reporting mechanisms which may include manual (non-automated) and/or complex Custom Client Report Services – utilizing necessary tools; executes complex DataMart Build processes; audits, monitors and ensures SLA compliance.

Preferred Qualifications

No preferred qualifications provided.