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Platform Health & Strategy Analyst
| Company | Nexxen |
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| Location | New York, NY, USA |
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| Salary | $80000 – $110000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- BA/BS required.
- 2+ years of experience in advertising technology.
- Proficiency with data visualization software, such as Looker or Tableau, and SQL to manage data.
- Positive attitude and professional demeanor.
- Strong attention to detail, analytical and problem-solving abilities.
- Strong customer service skills and the ability to handle client needs effectively.
- Excellent spoken and written communication skills.
- Ability to troubleshoot and prioritize tasks under pressure.
- Outstanding computer skills: Excel, Word & PowerPoint.
- Understanding of the publisher landscape, RTB, PMP, and advertising technologies.
- Ability to learn quickly and contribute to the team.
- Strong analytical and decision-making capabilities.
- Outstanding time management skills.
- Enjoy working in a collaborative and entrepreneurial team environment.
- Ability to work independently and with a team.
Responsibilities
- Ensure visibility and maintain the highest standards for our buyers, ensuring transparency in inventory quality.
- Manage monitoring and alerts with partnered MRC-accredited vendors, preventing invalid traffic (IVT) and fraudulent delivery, issuing credits when needed.
- Optimize and align inventory with business objectives, ensuring only the best-performing inventory is utilized.
- Streamline supply paths and eliminate low-quality sources, enhancing the efficiency and effectiveness of inventory delivery.
- Oversee the optimization of QPS into the Nexxen platform, ensuring optimal query per second rates.
- Proactively address and resolve any challenges or escalate issues as needed.
- Offer guidance on inventory monetization, helping publishers maximize revenue through tailored strategies.
- Compile and analyze performance data to make informed decisions, ensuring alignment with business goals.
- Make data-driven decisions based on analysis.
- Assist in managing private marketplace deals and ensuring alignment with overall supply strategy.
Preferred Qualifications
- Experience with MRC-accredited vendor (DV, IAS, Pixelate, MOAT, etc.)
- Experience with real-time bidding and/or display, mobile, video, and CTV monetization.
- Basic understanding of Adserving/Open RTB.
- Ability to collaborate cross-functionally and work with various teams.
