Portfolio Marketing Manager – Chromatography
| Company | PerkinElmer |
|---|---|
| Location | Mississauga, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Biotechnology, Chemistry or related analytical scientific fields or 5 years of experience working in biotechnology, organic or inorganic chemistry, or marketing/communications
- 3 years of experience with market planning, product management, or project management
- Experience in prioritizing multiple projects, programs and objectives
- Experience in translating quantitative data into actionable recommendations
- Experience in conducting market, competitor and customer research to gather insights and assessing market opportunities
- Experience using Biotech and analytical instruments in relation to analytical science markets
Responsibilities
- Creating the Chromatography portfolio marketing strategy, new product introduction (NPI) marketing strategy and downstream activities such as content creation, and marketing deliverables execution across all marketing channels, including the website
- Collaborating with product management/business units to support the evolution of launching and selling products value selling and customer workflow approach into the applied markets of environmental, industrial, academic, and government
- Partnering with product managers and marketing segment managers to design strategies and tactics to achieve solutions launches and sales objectives
- Evolving Chromatography Portfolio offerings by aligning consumables business solutions with customer insights research and end market and target customer needs, by developing effective messaging and building the content architecture in conjunction with market segment needs
- Collaborating with regional marketing, services, consumables, and aftermarket teams to produce effective content to assist with upsell/cross-sell strategies
- Influencing and supporting lead & demand generation, while impacting product visibility to prospects and reputation with customers
Preferred Qualifications
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No preferred qualifications provided.