PR Graduate Digital Summer Internship

PR Graduate Digital Summer Internship

Requirements

• Recent college graduate with a BA from an accredited college or university and 0-2 years of relevant experience.
• Field of Degree: Public Relations, Advertising, Communications, Liberal Arts, Marketing, Journalism, Business, Fashion Media, Health Communications, Biology or related fields.
• Passion for community empowerment and a dedication to lifelong learning.
• You excel at uncovering insights and turning creative ideas into reality through your proactive approach.
• You’re a digital native, fluent in social media trends and the depths of YouTube, TikTok, and Reddit.

Responsibilities

• Work with diverse teams to craft solutions and ensure seamless communication.
• Build media connections and manage influencer partnerships.
• Collaborate on digital reports, streamline operations, and prepare client documents.
• Proactively, reactively and opportunistically engage with online audiences following guidelines agreed upon by the client.
• Manage updates to social media properties, moderate and respond to comments and establish a consistent community culture and tone.
• Analyze community insights, spot trends and make recommendations based on those insights.
• Analyze online conversations to guide engagement, advocacy strategy and use of content, including images and video.
• Marry culture and the interests of the client’s community through always-ready content development.
• Maintain a planned content calendar that addresses client events, launches and announcements and help boost with paid media as necessary.
• Have an interest in working with content creators, and learning how to source and vet them for various brands and projects.
• Understand and abide by all FTC and legal guidelines regarding content and engagement.
• Work closely with the creative team for visual content needs, and the analytics team for content trend analysis, content optimization and community growth.
• Assist the digital team with content ideation, content management, uploading and scheduling, and copywriting.
• Develop and maintain community training resources, guidelines and policies.
• Participate in and attend internal meetings and brainstorms, and client meetings as needed.

Preferred Qualifications

• Experience managing communities on sites such as Facebook, Instagram, TikTok, Bluesky, YouTube, Pinterest and emerging platforms.
• Exceptional writing skills that can communicate creatively and in an engaging manner.
• Proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team.
• Detail oriented with an ability to focus on the larger picture.
• Solid understanding of online outreach, engagement and advocacy, and experience and initiative in developing appropriate online engagement strategies.
• Basic understanding of paid social media programs and platforms; experience executing paid social media buys is a plus.
• Basic understanding of social media reporting and analytics.