Principal Brand & Advertising Optimization – Media

Principal Brand & Advertising Optimization – Media

Requirements

• Bachelors Business Administration and Management, Marketing, or related.
• 4+ years Marketing, Advertising, Measurement & Attribution or related experience.

Responsibilities

• Ensure media agency management and effectiveness, best practices and merchandising work sharing, operations / compliance activities, consulting services management (e.g. media governance), and active monitoring and coordination of brand safety and suitability practices with 1P & 3P platforms.
• Manage expectations, deliverables, integration, deadlines, and communicate with lines of business, agency media planners and buyers, and consultancy partners, resolving issues as they arise.
• Partner with external vendors as well as analytics organizations internally to deploy measurement and attribution solutions to enable media budget optimization.
• Build relationships with stakeholders and key members of various practice areas (media governance/transparency, ad verification including brand safety, operations/compliance, financials, merchandising work, sourcing, enterprise supplier management).
• Identify and implement process development and improvement in areas such as media planning/investment, media best practice/campaign highlights sharing, operations, compliance, media governance and transparency.
• Direct relationship management of media agency partners for cross Line of Business servicing efforts.
• Oversee & manage financial deliverables such as cross line of business spend tracking and reporting, delivery of media savings targets and efficiency efforts, coordinate billing and payment activities with Accounts Payable to resolve any delinquent remittances ensuring all teams are adhering to payment terms, tracking of joint business partnership spends and credits.
• Ensure compliant delivery of media related activities inclusive of Fair Banking reviews of campaign targets and tactical practices, CMS routines and controls, 3rd and 4th party vendor management and governance, supporting engagement & contracting process for new vendors.
• Support rollout, process and consistent operation of core systems and tools.
• Oversee firm-wide ad verification brand safety & suitability best practices and monitoring efforts.

Preferred Qualifications

• Operations / financials experience
• Experience working on multiple media channels and platforms
• Experience with vendor management
• Experience with media agency resources (internally / externally) relating to ad verification, principal media buying, media governance, DSPs, SPO