Principal – Commerce & Data Marketing

Principal – Commerce & Data Marketing

Requirements

• Bachelor’s degree in business, marketing, communications or equivalent experience required
• 10+ years of experience executing digital customer experiences, with preference for consumer brands driving performance programs
• 5+ years’ experience working within an eCommerce, Digital Marketing and/or Paid Media team
• High level of proficiency with Microsoft Excel and Power Point and strong aptitude to learn technical applications quickly
• Excellent interpersonal, listening, and communication skills – you can use verbal and written communication to express ideas clearly, and succinctly, including slide composition
• Able to organize and prioritize workload to meet deadlines, flexible and adaptive to changing priorities
• Demonstrated ability to work collaboratively with diverse teams to achieve necessary results

Responsibilities

• Own the Affiliate Program strategy and expand program to content, influencers, and partner networks to drive incremental revenue, grow runners one digital referral at a time, and open new marketing/advertising opportunities for the brand
• Own the direct-to-consumer mail strategy and process, completing the brief, pagination, and creative execution with cross-functional teams
• Own tactical planning for key marketing campaigns (Tier 2,3) for affiliate and direct mail programs
• Partner with other paid media team members to help inform data needs for seasonal tactical planning and seasonal strategy development in partnership with your manager for demand generation-based channels
• Manage partner agencies and external vendors, providing them with clear direction and strategic leadership
• Own request process for program creative needs and contribute to design feedback in partnership with manager for direct mail campaigns
• Support paid media audience led data projects including strategies for utilization of 1st, 2nd and 3rd party audience data
• Support launch of referral marketing program, in close partnership with manager, Loyalty, E-commerce and Digital Products teams
• Own budget management for programs including quarterly/yearly forecasting and modeling in partnership with agencies/external vendors
• Assist manager in developing the quarterly budget plans and monthly targets, and approach agile budget planning process based on the business flows
• Pull data, analyze, draw insights, and clearly communicate campaign results to team members and provide recommendations to improve spending and inform optimizations
• Analyze eCommerce-based campaign performance data, reporting weekly key KPIs and providing actionable insights to meet business goals
• Develop test and learn opportunities across all programs with aligned KPIs
• Own measurement and reporting on all affiliate related programs, as well as direct mail (close partnership with Paid Media agencies, data vendors and Analytics)
• Monitor and report a detailed monthly dashboard of KPIs to all stakeholders on the broader marketing team
• Work cross-functionally with internal teams (including Digital Products, Integrated Marketing, Creative, eCommerce, Analytics, Integrated Marketing, and IT) and external vendors to lead delivery of key programs, campaigns, and workstreams
• Develop and define the tools and metrics to measure, report and optimize our investments
• Exhibits initiative to look beyond the everyday business to look for opportunities to maximize sales potentials
• Other responsibilities as required

Preferred Qualifications

• Experience with Tableau and Adobe Analytics a plus
• Experience with JIRA, Smartsheet, or other project management tools a plus