Principal Growth Product Manager – Mobile Apps
| Company | Constant Contact |
|---|---|
| Location | Boston, MA, USA, Waltham, MA, USA |
| Salary | $159500 – $191400 |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of product management experience
- Must have at least 4 years focused on mobile app growth and monetization
- Experience with iOS and/or Android platforms is required
- Proven track record of driving significant growth in mobile app metrics (downloads, DAU/MAU, retention, revenue)
- Deep knowledge of paid acquisition channels (social, search, display, etc.) and organic acquisition strategies to effectively collaborate with marketing stakeholders
- Understanding of acquisition metrics, attribution models, and ROI analysis to inform product decisions
- Experience working with product analytics and visualization tools (Firebase, Google Analytics, Amplitude, Mixpanel, Tableau, Looker, etc.)
- Deep expertise in developing and optimizing in-app subscription models and payment systems
- Strong understanding of mobile app design principles and user experience best practices
- Excellent cross-functional leadership skills with experience collaborating effectively with design, engineering, marketing, support, and sales teams
- Ability to translate customer feedback from sales and support channels into product improvements
- Excellent analytical skills with experience using data to inform product decisions
- Experience with A/B testing methodologies and tools for mobile applications
- Exceptional communication and stakeholder management skills
- Experience in agile product development methodologies
- Bachelor’s degree in a relevant field; an MBA or advanced degree is a plus
Responsibilities
- Own and drive the mobile app growth roadmap, focusing on key metrics including user acquisition, activation, retention, and revenue
- Apply deep knowledge of paid and organic acquisition strategies to inform product decisions and collaborate effectively with marketing teams
- Provide expert input on App Store Optimization (ASO) and other acquisition initiatives to support growth objectives
- Lead the strategy and execution for in-app subscriptions and payment systems to maximize conversion and revenue
- Work closely with the design team to create intuitive, high-quality user experiences that drive engagement and conversion
- Partner with engineering teams to build and optimize features that support growth objectives
- Coordinate with sales teams to understand customer needs and develop features that support sales efforts
- Engage with support teams to identify pain points and opportunities for improving the mobile experience
- Define, analyze, and report on key performance indicators (KPIs) that measure product effectiveness and overall business impact
- Run A/B tests and experiments to validate hypotheses and continuously improve the mobile experience
- Facilitate cross-functional collaboration to ensure alignment and efficient execution of product initiatives
- Advise on strategies to optimize user acquisition costs (CAC) and lifetime value (LTV) to ensure sustainable growth
- Stay current with mobile app trends, competitive landscape, and industry best practices
- Mentor junior product managers and provide strategic leadership to the broader product team
Preferred Qualifications
- Previous work with email marketing or small business SaaS products
- Knowledge of ASO (App Store Optimization) techniques and tools
- Background in developing personalization and recommendation systems