Principal Market Development Specialist
| Company | Medtronic |
|---|---|
| Location | Tampa, FL, USA |
| Salary | $127200 – $190800 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s Degree
- 7+ years of experience in marketing, program or market development work, sales, or sales support role (5 years with Advanced Degree)
- Ability to travel up to 50% of the time
Responsibilities
- Implementing and piloting the strategy for the organization, ensuring alignment with broader organizational launch and therapy objectives
- Leading clinical data and program planning discussions with administrators and physician stakeholders to enable and streamline the pathway to care for patients
- Identifying key stakeholders to create partnerships with Interventional Cardiologists, HTN specialists (Gen Cards, Nephrology, Primary Care, Nursing, pharmacy, etc), and hospital executives to develop awareness within the service line to champion HTN care
- Understanding customer needs and recommending approved HTN and customer program initiatives to support stakeholder objectives
- Utilizing the RDN customer relationship management software to input and track activity for quarterly productivity reporting
- Overseeing and managing pilot and therapy awareness activities to the local budget allowance
- Collaborating with local sales and clinical counterparts and field-based reimbursement specialist team members to identify and deliver solutions that meet customer needs
- Gaining a deep understanding of hypertension awareness initiatives and customer programs to ensure alignment of materials, programs, solutions, data, and resources that support strategy and activity
- Partnering with the sales team, sales leadership, and marketing on customer expansion strategies and opportunities to reach new physicians
- Supporting and exemplifying a strong culture for the MDS team, centered around collaboration, customer orientation, ethics, and execution
- Participating in targeted Association and Society Events related to Market Development areas of opportunity
- Maintaining compliance, administrative, and expense requirements within the guidelines of Medtronic
Preferred Qualifications
- MBA or Master’s in Business, Hospital Administration, Nursing, or Life Science
- Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired
- Experience working in the CV suite of a hospital, such as Cath Lab, CV program coordinator, or CV program leadership
- Experience in developing a new market, i.e. implementation of key tactics, execution and performance tracking