Principal Product Marketing Manager
| Company | Broadcom Limited |
|---|---|
| Location | Vandenberg AFB, CA, USA |
| Salary | $131000 – $210000 |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s, MBA |
| Experience Level | Expert or higher |
Requirements
- Over 10 years of work experience in product marketing, product management, or equivalent experience in the enterprise software technology industry, with experience in product launches and product cycles.
- MBA required, with Bachelor’s degree in Computer Science or equivalent plus 12 years related experience OR Master’s degree and 10 years related experience.
- Strong background in IT infrastructure, and in-depth understanding of relevant customer personas.
- Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives.
- Experience enabling or engaging with enterprise-class sales teams and channels.
- Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions.
- Strong leader, self-starter and proven team player in a high paced and achievement-oriented environment.
- Intellectual curiosity & willingness to take end-to-end ownership of agenda and deliverables.
- Must have legal authorization to work in the US.
Responsibilities
- Drive VCF Kubernetes & Modern Workloads marketing in multiple high focus areas, in partnership with industry-leading vendors
- Develop positioning, messaging and collateral that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for
- Identify and market to key use cases, and deliver key storylines and collateral to customers, field sales, and partners
- Create targeted messaging and collateral to reach key personas (Platform Engineers, Cloud Admins, CXOs, etc.) to develop awareness/interest
- Drive and provide support for product launches
- Conduct research and message testing
- Deliver sessions at industry events, webcasts, EBCs to customers and prospects
- Partner with corporate/portfolio/partner marketing teams on select campaign and GTM efforts
- Support joint marketing initiatives with select Technology Partners
- Innovate with key stakeholders on blog and community engagement strategy
- Work with a cross-functional team (e.g., communications, enablement, services, alliances, product management, sales, channel partners, and engineering) to drive successful product releases
Preferred Qualifications
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No preferred qualifications provided.