Principal Product Marketing Manager – B2C

Principal Product Marketing Manager – B2C

Requirements

• 6+ years experience in a data-driven consumer (B2C) product company, with a strong track record of leading go-to-market strategies and influencing product roadmaps.
• Proven success launching new products and features for diverse consumer audiences through strategic acumen, data-driven decision-making, and effective cross-functional collaboration.
• Strong ability to craft compelling messaging and positioning that resonates with customers and drives product and feature adoption.
• Excellent communication, storytelling, and presentation skills, with the ability to distill complex concepts into clear, compelling narratives.
• Extensive experience collaborating with Product, Business, and Marketing teams to develop strategies, execute experiments, and analyze results that drive successful launches.
• Strong analytical skills, with the ability to interpret unit economics, consumer behavior, and market data to inform marketing strategies.

Responsibilities

• Own and drive go-to-market strategies for new product features, customer experiences, and audience segments—balancing speed and rigor to deliver high-impact launches that advance key business objectives.
• Shape the product positioning and messaging for our core remittance product and its features, translating deep customer insights and market intelligence into compelling, differentiated narratives.
• Navigate complexity with strategic clarity, leveraging strong business acumen, analytical rigor, and cross-functional influence to make decisions that drive customer and business success.
• Empower teams with the frameworks, strategies, and tools—including GTM strategy briefs, launch roadmaps, experiment plans, and creative briefs—to execute with precision and impact.
• Provide leadership updates with key insights, learnings, and recommendations to inform broader product and marketing roadmaps.

Preferred Qualifications

No preferred qualifications provided.