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Principal Product Marketing Manager – Customer Experience
| Company | Qualtrics |
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| Location | Seattle, WA, USA |
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| Salary | $164000 – $273500 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years of experience in product marketing, preferably within SaaS, CX, or customer support technologies.
- Strong storytelling and messaging skills, with the ability to distill complex concepts into clear, compelling narratives.
- Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth.
- Deep understanding of customer experience, especially the use of AI in these use cases.
- Proven ability to drive market research, competitive analysis, and positioning strategies.
- Excellent project management skills, with the ability to lead cross-functional initiatives.
- Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness.
Responsibilities
- Develop and execute the go-to-market (GTM) strategy for Customer Experience solutions, ensuring strong positioning, messaging, and differentiation.
- Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities to improve our offerings.
- Partner closely with product management to influence the product roadmap based on market insights and customer feedback.
- Create compelling sales enablement materials, playbooks, and training to empower our sales teams to effectively position and sell Customer Experience solutions.
- Develop impactful content and thought leadership (e.g., whitepapers, case studies, blog posts, webinars) that educate and engage our target audience.
- Work cross-functionally with customer success and marketing teams to drive product adoption and ensure customers maximize value from our solutions.
- Measure and analyze the performance of marketing campaigns, using data-driven insights to refine strategies and improve outcomes.
Preferred Qualifications
- Experience marketing AI-powered or automation-driven Customer Experience solutions.
- Background in customer experience, customer service platforms, big data analytics, or related domains.
- Knowledge of enterprise software buying cycles and B2B marketing best practices.
