Skip to content
Principal Software Development Engineer – Growth and Activation
| Company | ID.me |
|---|
| Location | Mountain View, CA, USA |
|---|
| Salary | $248750 – $295926 |
|---|
| Type | Full-Time |
|---|
| Degrees | Bachelor’s |
|---|
| Experience Level | Expert or higher |
|---|
Requirements
- At least 15 years of software development experience (preferred emphasis in scalable product engineering, frameworks, and lifecycle management).
- At least 12 years of experience with modern programming languages and full-stack web frameworks in any of the following: Ruby on Rails, Django, Next.js, Laravel, etc.
- Bachelor’s Degree in Computer Science or related field.
Responsibilities
- Architect, design, and implement scalable frameworks to rapidly develop, deploy, and maintain user-facing experiences and lifecycle journeys.
- Create standardized methodologies and operational processes to effectively replicate and scale growth initiatives across diverse verticals and significant life events.
- Collaborate with Product and Design teams to identify and operationalize repeatable approaches to user activation, engagement, and retention.
- Ensure consistency, scalability, and high performance across all product experiences through rigorous architectural standards.
- Establish best practices for platform engineering, focusing on modularity, reusability, experimentation, analytics, and security.
- Mentor engineers, foster technical excellence, and champion systematic approaches to user-centric growth.
Preferred Qualifications
- Experience creating operationalized frameworks targeting major life events, financial services, or similar complex verticals.
- Familiarity with lifecycle marketing automation, personalization platforms, and systematic growth methodologies.
- Prior experience integrating platforms with identity management systems, fintech solutions, or highly regulated industries.
- Demonstrated success in building scalable, standardized, and operationalized product frameworks.
- Extensive experience with experimentation platforms, analytics integration, and data-driven decision-making.
- Strong background in creating modular, scalable, and high-performance product architectures for web and mobile platforms.
- Exceptional problem-solving and analytical skills, focusing on system scalability, operational excellence, and user-centricity.
- Expertise in A/B testing frameworks, journey orchestration, and behavioral analytics.
- Proven ability to influence engineering and product strategies across diverse teams and at the highest levels.
