Principal Solutions Marketing Manager – Travel & Hospitality – Auto – & Entertainment
| Company | LiveRamp |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA |
| Salary | $200000 – $234500 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Proven B2B/SaaS solutions marketing leader or industry marketing leader (Travel & Hospitality or Auto) with 6+ years of experience
- Demonstrated experience in building breakthrough solutions positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations
- Deep adtech & data industry knowledge and ability to rapidly digest complex concepts and translate them into digestible marketing output
- A strong strategic revenue-related background and mindset
- Ability to craft stories & narratives for cross-product solutions, focused on delivering business value to customers and prospects
- Experience working with product management, product marketing, marketing / demand generation, sales teams, and sales enablement, with an emphasis on enabling sales to successfully execute
- Strong business acumen with the ability to understand buyers’ most critical business issues and the ability to translate solutions capabilities into real business value
- Executive presence as well as strong leadership skills to influence across organizational lines
- Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner
- Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
- Startup personality: smart, ethical, friendly, hard-working, and proactive (no exceptions)
Responsibilities
- Be the subject matter expert and strategic partner to the commercial team across your key industries
- Own crafting differentiated external solution narratives and messaging that elevate LiveRamp’s market position and drives new business growth
- Partner with Product Marketing to develop easy-to-understand industry solutions-focused go to market programs, content, and activities
- Contextualize client use cases, challenges, and solutions in the framework of LiveRamp products to drive consumption and adoption
- Oversee the development of audience-based go-to-market strategies to achieve pipeline, adoption, and revenue targets
- Educate the organization on your industries’ key trends: market dynamics, client challenges, news and relevant competitor news, etc
- Accelerate market awareness and solution adoption through compelling thought leadership content and customer stories
- Produce high-value external content for all stages of the funnel
- Identify new growth areas, new technology, and emerging product/service opportunities per industry and be the feedback loop to Product
- Track, measure, and report against key solutions and marketing KPIs
Preferred Qualifications
- Deep understanding of marketing and advertising technology
- Deep understanding of travel & hospitality, auto, entertainment, and/or B2B
- Experience interfacing with a global team