Principal Strategic Revenue Marketing Manager

Principal Strategic Revenue Marketing Manager

Requirements

• Bachelor’s degree in Business, Marketing, or a related field
• 10+ years of progressive B2B marketing experience with a significant and demonstrable track record of driving substantial demand generation and revenue growth at a strategic level
• A history of developing and implementing innovative and impactful marketing strategies that have resulted in significant business outcomes
• Proven expertise in developing and executing complex, high-impact marketing campaigns
• Demonstrated ability to develop and own strategic demand generation plans for both direct and channel sales models
• Deep understanding of demand generation, lead nurturing, and pipeline management strategies
• Advanced proficiency in marketing automation tools and CRM systems
• Exceptional analytical, communication, and interpersonal skills, including the ability to present to and influence executive audiences
• Proven ability to work independently and drive strategic initiatives
• Demonstrated success in identifying, recruiting, and producing high-impact customer testimonials, including cultivating relationships with executive-level customer advocates
• Exceptional strategic thinking and the ability to translate complex market dynamics and data into actionable, long-term revenue growth strategies
• Ability to influence and collaborate with executive level stakeholders
• A strong understanding of broader business strategy and the ability to align marketing initiatives with overall company objectives
• Experience contributing to the development of marketing best practices and standards

Responsibilities

• Define and champion the long-term strategic vision for demand generation across both direct and channel markets for Payzer, anticipating market trends and driving innovative approaches to pipeline acceleration and revenue generation
• Architect and own the end-to-end demand generation strategy for both direct and channel markets for Payzer, driving significant pipeline growth and revenue generation
• Architect and own the overarching revenue marketing strategy, driving significant pipeline growth and revenue generation
• Define and lead the strategy for customer testimonial campaigns, transforming customer success into powerful market drivers
• Leverage advanced analytics to optimize marketing performance and drive continuous improvement in customer journeys
• Serve as a strategic partner to sales and product teams, influencing revenue strategies and driving alignment
• Develop and implement comprehensive demand generation and growth marketing strategies, driving measurable improvements in pipeline and revenue
• Define and execute a strategic customer storytelling program, identifying, recruiting, interviewing, and producing high-impact customer testimonials
• Own and manage the marketing pipeline, driving year-over-year growth through strategic campaign development and execution
• Develop and deliver strategic sales enablement resources, ensuring seamless alignment between marketing and sales efforts
• Develop and leverage advanced analytics frameworks to measure campaign performance, analyze results, and drive data-driven optimization
• Drive continuous optimization of marketing and customer journeys based on performance metrics and strategic customer insights
• Develop and execute strategic communication plans during service disruptions, ensuring clear and timely updates to customers
• Lead the strategic planning and execution of sales and marketing events, maximizing ROI and driving lead generation
• Define the strategic need and oversee the creation of key marketing assets
• Manage and mentor a Content and Social Marketing Manager, fostering their professional growth and ensuring alignment with the overall demand generation strategy

Preferred Qualifications

No preferred qualifications provided.