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Principal User Acquisition Manager
| Company | Inkitt |
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| Location | San Francisco, CA, USA |
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| Salary | $60000 – $320000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 7+ years of experience managing paid UA campaigns for a mobile B2C application
- Strong data analysis experience
- Confident user of Excel, Google Sheets and Dashboard tools
- Experienced with Adjust or any similar MMP tool
- Experienced with working in a fast-paced environment
Responsibilities
- Grow Galatea’s target audiences through paid media channels
- Plan, execute, analyze, and optimize user acquisition campaigns across performance UA channels
- Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
- Focus on new channel expansion such as but not limited to tiktok, pinterest, influencer marketing, CTV, and podcast
- Monitor and communicate critical performance indicators through regular, insightful reporting
- Establish and maintain robust data infrastructure and dashboards setup with Business Intelligence
- Assess and refine tracking and attribution systems to enhance reporting accuracy and reliability
- Act as a trusted and professional advisor to all relevant stakeholders
- Keep up with industry trends and new UA opportunities beyond existing channels
Preferred Qualifications
- Autonomous
- Bring solutions instead of problems
- Data driven
- Quick to action
- A high functioning workaholic
- Looking for exponential career growth
- Have lots of fun building a generational AI x Entertainment company
