Product Innovation Marketing Manager
| Company | Plexus Worldwide |
|---|---|
| Location | Scottsdale, AZ, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of experience in product innovation or marketing in dietary supplements, personal care, or related consumer health industries.
- Proven track record of launching successful dietary supplements or personal care products.
- Deep understanding of scientific research, ingredient innovations, and regulatory requirements in the industry.
- Strong knowledge of consumer behavior, market analysis, and competitive positioning strategies.
Responsibilities
- Lead market and competitor analysis to uncover industry gaps and identify white-space opportunities.
- Continuously track emerging trends in ingredients, delivery systems, and packaging to fuel product innovation.
- Drive the discovery and ideation phase, working cross-functionally to develop product roadmaps aligned with corporate strategy.
- Oversee product validation through consumer testing, scientific analysis, and feasibility studies.
- Partner with R&D, sales, and operations to ensure seamless product development and launch execution.
- Manage timelines, project updates, and risk assessments, ensuring on-time and successful market entry.
Preferred Qualifications
- Skilled in analyzing industry data, anticipating market shifts, and developing data-driven product strategies.
- Comfortable working in fast-paced environments with tight deadlines and high-impact deliverables.
- Exceptional communication skills, with the ability to present to executives, external partners, and scientific advisory boards.