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Product Manager – Digital Marketing Enablement
| Company | IXL Learning |
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| Location | San Mateo, CA, USA |
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| Salary | $125000 – $180000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, Master’s |
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| Experience Level | Senior |
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Requirements
- Bachelor’s or Master’s degree in STEM or a related field
- 5+ years of experience in product management
- Knowledge of databases and SQL
- Understanding of data pipeline architecture and best practices
- Strong communication skills
- Extremely strong analytical skills – able to provide high quality, efficient, creative solutions to complex problems
- Independent and highly motivated, with a resourceful, “figure-it-out” approach
- Curiosity, open-mindedness, and an unfailingly positive attitude
Responsibilities
- Develop a strategic understanding of IXL’s digital marketing efforts and how they’re critical to our business
- Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customers
- Dig into our data – deeply understand what data is available and how it’s organized to enable impactful targeted and differentiated marketing
- Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
- Help define our approach to address issues and opportunities, focusing on effective integrations with other systems – creating new functionality and enhancing and scaling current functionality
- Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation
- Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations
Preferred Qualifications
- Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing
