Skip to content
Product Manager – Growth
| Company | Captions |
|---|
| Location | New York, NY, USA |
|---|
| Salary | $150000 – $200000 |
|---|
| Type | Full-Time |
|---|
| Degrees | Bachelor’s, Master’s |
|---|
| Experience Level | Senior |
|---|
Requirements
- 5+ years of experience in growth, user acquisition, or scaling consumer-facing or subscription-based businesses.
- Bachelor’s degree (or equivalent) in Business, Marketing, Computer Science, Engineering, Data Science, or a related field
- Experience leading growth initiatives in high-growth environments, focusing on user acquisition, onboarding, engagement, and retention.
- Proven expertise in data-driven decision-making, with a strong ability to analyze growth metrics, perform A/B testing, and drive experimentation to optimize product performance.
- Experience with SEO strategies, including programmatic SEO, content optimization, and leveraging SEO tools to drive organic growth.
- Strong cross-functional collaboration skills, with experience working closely with engineering, design, data science, marketing, and other teams to execute growth strategies.
- Track record of success in driving growth through product-led strategies (PLG) or viral mechanisms that scale user bases.
- Experience with tools for growth optimization, including customer segmentation, funnel analysis, and retention models.
- Strong leadership and communication skills, capable of influencing stakeholders at all levels and presenting complex strategies to executive leadership.
- Ability to thrive in a fast-paced, rapidly evolving environment, balancing short-term execution with long-term growth planning.
- Passion for scaling innovative products and creating meaningful experiences that drive both business growth and user satisfaction.
Responsibilities
- Define and execute strategies to acquire, engage, and retain users, focusing on increasing activation rates, feature adoption, and long-term retention.
- Lead initiatives to enhance user onboarding, reduce friction, and accelerate time-to-value for new users, improving overall activation and retention.
- Use data and user insights to continuously improve user flows, product features, and overall experience, ensuring growth metrics are met and exceeded.
- Partner with engineering, design, data science, marketing, and sales teams to implement growth strategies and optimize user journeys across the platform.
- Lead A/B testing and experimentation to drive insights and refine product features that contribute to scaling user acquisition and engagement.
- Monitor market trends, competitor strategies, and user feedback to identify new growth opportunities, guiding the product roadmap accordingly.
- Develop product experiences that naturally drive user acquisition and engagement, turning Captions into a self-sustaining, growth engine.
- Develop and execute an SEO strategy to drive organic growth through programmatic SEO, content marketing, and optimizing existing pages for search visibility.
- Build re-engagement strategies, leveraging push notifications, in-app messaging, and personalized content to drive long-term user retention.
- Present and communicate growth strategies, results, and product plans to executives and cross-functional teams, ensuring alignment with business objectives.
Preferred Qualifications
- Advanced degree (or equivalent) in Business, Marketing, Computer Science, Engineering, Data Science, or a related field
