Product Marketing Director – Loopnet
| Company | CoStar Group |
|---|---|
| Location | Richmond, VA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree required from an accredited, not-for-profit University or College
- 8+ years of experience in B2B product marketing roles
- 5+ years of experience in people-management roles
- Experience with coaching up a team of A-grade performers, getting the best out of the team through mentoring, candid constructive feedback, leading by example, and inspiring those around you
- Experience with translating business needs, audience insights and product roadmap into sensible, effective marketing plans
- Experience understanding the target audience, their behaviors, preferences and their reasons for buying
- Strong communication skills – be a diplomat, liaising with different stakeholders across departments including sales, product and other business units
- Experience with parsing information into effective branded communications; strong copywriting skills
- Demonstrated experience with Data-centric roles – data-oriented with bias towards a data-first approach to establish facts and making decisions
Responsibilities
- Build an A-grade product marketing team within the marketing department
- Achieve set targets for product awareness and sentiment, as measured by market research, benchmarking, and messaging reach & engagement KPIs
- Increase customer satisfaction as measured by NPS, renewal and retention rates, and rates of repeat custom
- Successfully deliver of product launches and product marketing campaigns, in line with set KPIs goals including reach, frequency, engagement, and conversion into down-stream sales results including prospecting, lead generation and revenue acquisition
- Grow market penetration and market share
- Support other areas of marketing operations (e.g. performance marketing, brand, lifecycle) with product marketing content and assets
- Own the product marketing budget
- Ensure the robust reporting of product marketing activities and outcomes
Preferred Qualifications
- Experience in the commercial real estate sector, or at an online marketplace business, or an online advertising technology company
- Experience in an international business with expanding global operations