Product Marketing Lead - Custody

Product Marketing Lead – Custody

BA/BS degree
6+ years in B2B Product Marketing (or in an equivalent role where you developed go to market (GTM) strategy and drives execution of such strategy
Passionate and familiar with the blockchain and crypto market landscape
Proven experience in bringing enterprise technology product to market (ideally blockchain and crypto products)
Desire to lead, influence, and encourage a cross-functional, diverse, and distributed team
Proven track record to collaborate with others across functions in a highly matrixed organization
Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging
Outstanding verbal and written communication skills

Be the subject matter expert and champion of the customers from the fintech and crypto business segment. Using deep market knowledge and insights to help shape our custody product strategy.
Lead development of the segment-specific go-to-market strategy for Ripple Custody – including ideal customer profile, personas, value propositions, use cases, geographic focuses in collaboration with product management, business development, sales, and marketing.
Create compelling, differentiated positioning and messaging, with a clear understanding of the core components / value propositions of Ripple Custody’s product features, then tailoring them to the specific market segments.
Working cross-functionally to lead the strategy, coordination, and execution of key product launches.
Partner with the Sales Enablement team to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.
Partner with growth marketing, communications, and creative teams to bring our custody product story to life, activating the go to market strategy towards the right audience.
Partner with our business development team to drive engagement and joint go to market opportunities with key ecosystem partners.

No preferred qualifications provided.