Product Marketing Manager
| Company | Incident IQ |
|---|---|
| Location | Alpharetta, GA, USA, Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of Product Marketing experience, preferably in a SaaS business (experience in K-12/EdTech Markets is a plus)
- Demonstrated understanding of the customer journey from lead generation through opportunity and product lifecycle from concept, through to development, launch, and support
- Proven track record of managing an aggressive product roadmap and leading launches successfully
- Experience developing product positioning, messaging, and buyer personas, and building awareness and adoption of value-based messaging across teams
- Experience leading projects and project teams while balancing competing priorities
- Experience in using messaging to create supporting collateral and resources for Sales and Customer Support
- Excellent written and verbal communication skills
- Strong collaborative, cross-team abilities, understanding how to prioritize competing business objectives across stakeholders
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced environment
Responsibilities
- Using market intelligence, tailor product messaging and positioning, identify target customers, understand competitor offerings, and keep up with industry trends
- Conduct ongoing competitive analysis and customer research to inform positioning and launch strategies
- Understand, document, and refine K-12 IT buyer personas, including where they get information, and the who, what, when and why behind the decisions they make
- Gather customer feedback through market research, customer interviews, win/loss analysis and become the “voice of the customer” at iiQ
- Track and analyze product adoption metrics to assess success and identify areas for improvement
- Work in partnership with Lifecycle Marketing to drive pipeline through content activations and identifying persona needs campaigns that generate leads and build brand awareness
- Own and define campaign themes and develop tentpole content in support of marketing campaign objectives, such as webinars, whitepapers, and e-books
- Own the end-to-end execution of major product and feature launches, from strategy to post-launch analysis
- Develop and maintain detailed launch plans, timelines, and cross-functional coordination
- Lead launch readiness meetings and track alignment with go-to-market goals
- Partner with sales enablement and customer success in equipping both pre-sale and post-sale teams with enablement and collateral (e.g., case studies, one-pagers, demo scripts) to communicate the product’s value effectively
- Partner with Customer Success to understand adoption trends across market segments, and support retention strategy and development
Preferred Qualifications
- Atlanta-based preferred