Product Marketing Manager
| Company | Royal Bank of Canada |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of experience in product marketing or a related role.
- Proven success in developing and executing go-to-market strategies.
- Strong ability to craft compelling product positioning and messaging.
- Excellent cross-functional collaboration skills, with experience working with product, sales, and marketing teams.
- Proficiency in tools like Google Analytics, or Tableau for performance analysis.
- Exceptional verbal and written communication skills.
Responsibilities
- Develop and own product positioning, messaging, and value propositions for new and existing products, features and functionality.
- Lead the development and execution of comprehensive GTM strategies for product and feature launches.
- Partner with product, partnerships, and marketing teams to ensure alignment and successful launches.
- Create and manage detailed launch plans, including timelines, deliverables, and KPIs.
- Collaborate and conduct market landscape analyses, competitive analyses, product-market fit analyses and other research to inform product positioning and GTM strategies.
- Analyze customer feedback, usage data, and market trends to identify opportunities.
- Lead ideal customer profile development and support customer segmentation and persona development to understand diverse audience needs and drive product-market fit.
- Work closely with user research and analytics teams to refine product marketing strategies.
- Advocate for customer needs within the organization by synthesizing feedback into actionable recommendations for product enhancements and improving consumer facing collateral.
- Monitor and analyze the success of product marketing efforts, including adoption rates, retention, and campaign ROI.
- Continuously optimize strategies based on data and feedback.
- Create impactful sales enablement materials, including videos, one-pagers, battle cards, FAQs, and training sessions.
- Train team members on products, messaging, and value.
- Provide competitive intelligence to support positioning.
- Collaborate with content, demand generation, and digital marketing teams to create product-focused campaigns.
- Write and review product-related collateral, including whitepapers, case studies, social posts, performance ads, blog posts, and webinars.
- Ensure content aligns with brand guidelines and product messaging.
Preferred Qualifications
- Experience in large, matrixed organizations.
- Experience working with compliance, legal and risk management.
- Experience in fintechs or startups leading digital banking, payments, and/or financial product development.
- MBA or advanced degree in Marketing, Business, Product Management, or a related field.
- Familiarity with CRM and sales enablement platforms.
- Background in customer research and data-driven decision-making.