Skip to content
Product Marketing Manager
| Company | FURTHER |
|---|
| Location | Brooklyn, NY, USA |
|---|
| Salary | $130000 – $170000 |
|---|
| Type | Full-Time |
|---|
| Degrees | |
|---|
| Experience Level | Mid Level, Senior |
|---|
Requirements
- 3-5 years of hands-on product marketing experience in high-growth startup environments, with demonstrated success in driving product adoption, market positioning, and revenue growth.
- Proven track record of orchestrating integrated marketing campaigns across social media, email, and virtual events that drive meaningful engagement metrics and convert.
- Experience building and scaling enablement programs that measurably improve sales productivity, reduce ramp time, and empower customer success teams to drive product adoption and retention.
- Track record of developing compelling content strategies that break through market noise, with expertise in creating high-impact narratives across written, video, and visual formats that resonate with target audiences.
- Strong experience building and managing relationships with creative agencies, freelancers, and vendors to efficiently scale content production while maintaining brand consistency and quality.
- Demonstrates deep understanding of modern product marketing principles with proven frameworks for go-to-market strategy, positioning, competitive analysis, and market research that drive business results.
Responsibilities
- Transform our product story into a comprehensive content library across our website, sales materials, and educational resources. Own and maintain all product content to ensure it remains current, compelling, and accurately reflects our value proposition and capabilities.
- Drive the strategy and execution of all product-related communications, from feature launches to certification programs. Create and maintain a consistent narrative that resonates with both external audiences and internal teams, ensuring our product story is told effectively at every touchpoint.
- Capture and amplify our customer success stories through compelling narratives and data-driven proof points. Develop robust ROI tools and case studies that clearly demonstrate the tangible impact of our solutions, making it easy for prospects to envision similar success with our products.
Preferred Qualifications
No preferred qualifications provided.
