Product Marketing Manager
| Company | Genesys |
|---|---|
| Location | Boston, MA, USA, Indianapolis, IN, USA, Durham, NC, USA, Colorado, USA, Menlo Park, CA, USA, New York, NY, USA |
| Salary | $107900 – $200500 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 5+ years of experience in enterprise SaaS marketing, preferably in a multi-product setting.
- Expertise in B2B growth marketing and full-funnel activation strategies.
- Strong foundation in product marketing skills including messaging, GTM strategy, segmentation, and sales enablement.
- Must be able to work in the United States currently as well as in the future without the need for visa sponsorship.
- Strategic mindset with strong analytical, problem-solving, and organizational skills.
- Ability to manage multiple priorities and drive initiatives independently from concept to execution.
- Proven aptitude to quickly understand technical products and communicate value.
- Strong communication skills and comfort working across cross-functional teams.
- Demonstrated success influencing teams across product management, sales, and marketing.
- Excellent written and verbal communication skills.
- Composure under pressure and a collaborative, positive attitude.
- Bachelor’s degree or equivalent professional experience.
- Willingness to travel up to 15% domestically.
Responsibilities
- Understand broader product value and communicate how specific product areas enhance Genesys’ overall differentiation.
- Act as subject matter expert for specific product areas to support cross-functional teams.
- Drive new product launches and go-to-market strategies aligned with sales motions and product direction.
- Collaborate with cross-functional teams to define audiences, develop value propositions, and execute GTM plans.
- Leverage data insights to identify marketing and revenue opportunities across the sales funnel.
- Create segmentation strategies and develop differentiated messaging to stand out in the market.
- Define buyer personas and use cases to align sales messaging with customer value.
- Produce sales enablement content including decks, briefs, whitepapers, videos, and blogs.
- Represent the team in presentations to leadership, analysts, and at public events.
- Track and report on performance metrics during business reviews and support strategic planning.
Preferred Qualifications
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No preferred qualifications provided.