Product Marketing Manager
| Company | AriensCo |
|---|---|
| Location | Denmark, WI, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree in Business, Marketing, Engineering, or a related field required
- Minimum of 3 years of experience in new product development with durable, service-oriented products
- Experience marketing in retail and/or B2B dealer/distributor sales channels
- Strong communication, analytical and problem-solving skills, with the capacity to gather, interpret, and leverage data to make informed product decisions
- Be a self-starter with the ability to manage multiple projects
- Must be able and willing to travel up to 25% with some international travel possible
Responsibilities
- Support development and implementation of product strategies that align with the overall business objectives and market opportunities, ensuring each product launch contributes to our long-term vision
- Conduct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, informing product development and positioning
- Be the voice of the customer, championing their needs and ensuring every product decision enhances their experience and satisfaction
- Lead cross-functional teams to develop and communicate a 5-year product roadmap, collaborating closely with Engineering, Marketing, and Sales to ensure successful product launches
- Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization, ensuring products meet market demands and exceed customer expectations
- Develop and execute product launch plans and implement go-to-market strategies in collaboration with communication, graphic design, IT and learning & development teams
- Collaboration with sales and finance team to set product pricing strategies and promotional executions
- Support industry trade shows, customer experience events, and other key corporate events, activities and initiatives
- Establish and monitor key performance indicators (KPIs), measuring product success and driving data-driven continuous improvement
- Develop all marketing materials, including packaging, presentations, merchandising, and other collateral, to commercially launch new products.
Preferred Qualifications
-
No preferred qualifications provided.