Product Marketing Manager

8+ years of experience working on a product marketing role.
You are a great storyteller and an exceptionally strong writer. Communication — both written and verbal — is your strong suit.
You maintain a practice of understanding the customer, whether through user interviews or surveys, with an ability to translate user and market insights into personas, positioning, messaging, pricing recommendations, and more.
You have a track record of successfully launching products or features in a B2C or B2B environment, including planning, execution, and post-launch.
You have an eye for detail across both marketing and product; you dive deep into the product, knowing its ins and out, to become a more effective partner and marketer.
You excel at cross-functional work, build trust with teams across the company, and can bring everyone along on the ride with you, even when there are competing priorities.
You feel at ease with pulling your own metrics to measure performance or identify opportunities for feature adoption, whether that’s on Mixpanel, Amplitude, or a BI tool.

Guide positioning in the market and tailor our messaging across different channels and audiences, making sure our unique value is shared through simple, clear narratives — whether on the homepage or through a case study.
Plan, communicate, and execute tightly-organized, punchy product launches — each complete with its own vision and story — and making sure the entire team is in lockstep on its delivery.
Develop a deep understanding of our users, their pain points, what they value, how to speak to them, and ways to reach them. Share these insights across the company to help inform our marketing approach and provide ideas for our product roadmap.
Have a keen understanding of a market that is quickly evolving. Stay up-to-date on pricing and packaging dynamics as they change, and have a POV on how we should evolve and improve our own pricing and packaging internally.
Track feature awareness, adoption, and retention with a plan on how to grow key features; partner with marketing and product to guide what features we should highlight by platform and persona at different stages of the user journey.
Build deep cross-functional relationships with Product, and work closely with Customer Success and Sales to support sales efforts, whether that’s through collateral or customer stories.

No preferred qualifications provided.