Product Marketing Manager

Minimum of 5 years of professional experience in product marketing, with a preference for experience in consumer electronics or premium lifestyle products
Preferred knowledge of the cannabis consumer market and industry trends
Proven ability to effectively organize and manage meetings, projects, and cross-functional teams
Exceptional verbal and written communication skills, including the ability to develop and deliver engaging presentations
Strong project management skills, with a track record of successfully leading cross-functional teams and collaborating with external partners
A passion for innovation and a commitment to delivering exceptional experiences for cannabis consumers

Marketing of Puffco products for their entire lifecycle including planning, coordination, and execution of product launches and in-market campaigns
Provide consolidated customer and market feedback to product team through various collection methods
Development of product positioning, target customer, key selling points, and placement within the Puffco portfolio
Communication of product positioning and detailed information to internal teams to support marketing planning and training initiatives
Collaboration with cross-functional teams to develop launch plans, assets, and other deliverables
Communication of launch plans internally to key stakeholders in an organized and timely manner
Oversee execution of launch plans including coordination with cross functional teams and post-launch analysis
Work with marketing managers to develop and support execution of in-market campaigns to drive continued product awareness and adoption in various channels
Develop transition plans for end-of-life products with consideration of product roadmap, sales goals, and operational impact