Product Marketing Manager
| Company | Wolters Kluwer |
|---|---|
| Location | Sherbrooke, QC, Canada, North York, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- Travel: This role requires travel an estimated 15% of the time
- Advanced Market Research: Advanced skills in conducting complex market research and analysis.
- Strategic Messaging: Expertise in creating and refining compelling strategic messaging through a variety of mediums (decks, webpages, internal guides, etc.).
- Data Analytics: Proficient in analyzing and interpreting complex data sets.
- Customer Insight Integration: Integrating customer feedback into product and marketing strategies.
- Cross-functional Collaboration: Ability to collaborate effectively with multiple departments.
- Project Management & Leadership: Leading marketing projects and initiatives.
- Market Adaptability: Quickly adapting to changing market conditions and trends.
Responsibilities
- Lead the development and execution of specialized Go To Market plans including product launches, market expansions, and more.
- Conduct complex market research and customer analysis.
- Refine and optimize product messaging and positioning.
- Monitor industry trends and proactively adjust marketing strategies accordingly.
- Track, report, and analyze program performance and ROI.
- Collaborate with product development, customer success, and sales peers to integrate market feedback.
- Develop and update comprehensive collateral, enablement, and training materials.
- Provide strategic insights based on market and competitive analysis.
Preferred Qualifications
- Experience in Health & Safety, Environment, or Risk Management fields is considered an asset.