Product Marketing Manager

A deep understanding of applied reality capture workflows within the broader geospatial domain.
Technical knowledge across survey, construction, mobile mapping, and vertical building domains with a focus on reality capture integration.
BS/BA degree required, preferably in a Geospatial discipline, marketing, business or relevant experience.
Minimum of 5-10 years of experience working in or closely with product management, marketing and/or sales.
Experience in writing strong sales pitches and product descriptions that have proven to engage audiences.
Exceptional presentation, written and verbal communication skills.

Conducting comprehensive market research to understand target customers, market trends, and competitor strategies.
Developing clear and compelling product positioning and messaging that differentiates the product in the market.
Crafting and executing go-to-market strategies to launch new products or features. This includes planning the timing, marketing channels, and sales strategy.
Collaborating with the marketing team to create content that supports the product, such as sales materials, website content, and promotional videos.
Providing the sales enablement team with the necessary tools, resources, and training to upskill the channel’s product knowledge effectively.
Gathering and analyzing customer feedback to inform product development and improve customer satisfaction.
Measuring and analyzing product marketing performance against KPIs to identify areas for improvement and optimize strategies.
Working closely with product management, sales, customer success, and other departments to ensure alignment and achieve common goals.
Educating the market about the product through events, webinars, and other outreach activities.
Developing pricing strategies and packaging models that align with market demand and business objectives.

No preferred qualifications provided.