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Product Marketing Manager – AI Studio
Company | Asana |
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Location | San Francisco, CA, USA |
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Salary | $176000 – $232000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior |
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Requirements
- 5+ years of experience in Product Marketing within B2B SaaS industry, with a strong track record for building out scalable sales enablement programs.
- Advanced experience working with GenAI and LLM technologies and how to bring AI products to market to serve customer needs.
- Proven ability to translate business objectives and customer insights into revenue-driving initiatives that support our sales teams.
- Deep product messaging and sales enablement experience, with the ability to craft compelling narratives across multiple content types.
- Excel at cross-functional collaboration, particularly in aligning sales, marketing, product, and customer success teams across multiple regions.
- Have strong analytical skills to measure and optimize campaign performance and derive insights from competitive market data.
- Exceptional written, visual, verbal communication, and presentation skills that can influence cross-functional teams with a clear vision.
- Passion for learning new products/industries and cutting through ambiguity in a fast-paced environment.
Responsibilities
- Lead the development and execution of go-to-market strategies for AI Studio, tailoring messaging and positioning to ensure product market fit.
- Drive sales enablement initiatives for global regions, creating sales plays, training materials, and programs that empower our go-to-market teams to build pipeline.
- Analyze market trends, competitive landscapes, and changing customer needs to help accelerate our growth across diverse industries and buyers.
- Track and measure performance metrics against revenue targets to continuously improve our go-to-market efforts, while uncovering new growth opportunities.
- Partner closely with sales, marketing, and customer success leadership to shape our multi-product business strategy and long-term vision.
Preferred Qualifications
No preferred qualifications provided.